Stan Friedlander
Stan was chief merchant/gm of multiple categories for Amazon in both US and Japan for 10+ years, including all apparel, footwear, jewelry, watches, handbags, sunglasses, luggage and costumes. He had full p&l responsibility over first and third-party marketplace sales and expenses for these categories, including all customer experience, marketing, shipping and personnel expenses. His teams ranged in size from 100+ and oversaw revenues of $3.5B+, and was responsible for launching luggage, kids apparel and costume categories for Amazon in the US. His first role at Amazon was leading a team of six with revenues under $25M, so he was responsible for leading teams through huge growth and innovation expansions. Amazon is now #1 online/offline in US for apparel, footwear, luggage, costumes and handbags. I was a certified bar-raiser interviewer at Amazon, and conducted over 750+ interviews during my tenure, including 150+ while in Japan. Stan has operated as an independent consultant since leaving Amazon, advising brands and sellers on their eCommerce strategy and helping with problem resolution. He has clients that range from $1M to $2B+ in annual sales revenue.